01.
Empathise &
Understand
We start by immersing ourselves in your brand and market. Through research and stakeholder interviews, we identify key needs, current consumer behaviour, and competitive landscape insights. This stage ensures we are fully aligned with your vision and objectives.
02.
Strategise
& Define
Next, we define the project’s scope, strategy, and success criteria. Together, we outline the deliverables, allocate resources, and set measurable goals to keep the project on track and aligned with your brand's ambitions.
03.
Imagine
& Ideate
& Ideate
In the ideation phase, we problem solve through the exploration of creative solutions and develop initial concepts, defining the products, form, identity & construction. This collaborative step allows us to brainstorm, sketch, and prioritise ideas, ensuring they resonate with both your brand and target consumers.
04.
Design &
Prototype
Prototype
Moving from the ideation phase we refine the design, by creating detailed proposals, renderings, and technical documentation. During this phase, we collaborate closely with you to refine each and every detail. Our goal is to align on every aspect, from construction to colour and material selection, ensuring the design is production-ready.
05.
Develop &
Refine
Refine
With a validated prototype in hand, we shift focus to refining the product for real-world performance and manufacturability. This stage involves iterative updates—whether informed by end user feedback, lab testing, or production trial outcomes, to fine-tune details like fit, construction, and materials. We work closely with your development teams to adjust specifications, optimise tooling, and address cost or production considerations without compromising the original design intent. This agile, hands-on approach ensures your product is both market-ready and built to perform.
If you could bring any project to life what would it be?