01/08
Research &
Market Trends
Through in-depth competitor analysis and the exploration of both domestic and international markets, we uncover opportunities and challenges tailored to your industry. We identify your target consumer’s needs and desires, enabling you to craft strategies that resonate.
Our expertise extends to researching key silhouettes, constructions, cutting-edge technologies, and innovations, equipping your brand with actionable intelligence to drive growth and differentiate in the market.
Our expertise extends to researching key silhouettes, constructions, cutting-edge technologies, and innovations, equipping your brand with actionable intelligence to drive growth and differentiate in the market.
02/08
Conceptual
Ideation
In the early concept ideation phase our quick iterative sketches explore a wide range of creative possibilities, which help lay a strong foundation for innovative and successful outcomes.
By rapidly visualising concepts, we efficiently test and refine ideas, focusing on both functional and aesthetic needs that resonate with the end user. This agile approach fosters collaboration, enabling real-time feedback and ensuring alignment with your vision.
03/08
Artificial
Intelligence
Intelligence
By harnessing advanced AI tools, we can quickly transform initial concepts and sketches into lifelike product representations. These platforms also enable rapid iteration, serving as a constant source of inspiration to enhance the creative process. Fuelled by endless curiosity, we continuously explore emerging AI technologies to remain at the forefront of innovation.
Utilising premium, subscription-based AI platforms, we ensure that your images and designs remain fully private and secure, safeguarding intellectual property.
04/08
3D & VR
Visualisation
Visualisation
Our 3D and VR visualisation capabilities can enhance decision-making through realistic, immersive product representations, enabling early feedback from all stakeholders. By reducing physical samples, they save costs and lower your carbon footprint. These assets may also support sell-in presentations and marketing content through dynamic animations and exploded component views.
While these visualisations provide valuable insights, production-ready CAD files would still need to be developed with your mould supplier partners, as our assets serve as a visual reference only.
05/08
Material
Direction
Direction
Material selection is integral to footwear design, influencing aesthetics, fit, comfort, durability, cost and sustainability. By leveraging our expertise, we can provide recommendations or collaborate with your material partners to select materials that align with your end use goals and cost expectations.
Our experience spans across a variety of upper materials, including synthetic textiles, leathers, and knitted yarns. Our knowledge extends to midsole foams used though various manufacturing processes including direct injection, compression moulding, and SCF.
06/08
Colour
Direction
We offer expert colour direction to shape your brand identity, whether you seek a forward-thinking approach or alignment with global and regional trends. By analysing key metrics and competitor insights, we forecast cohesive palettes and striking combinations that bring your range’s colour story to life.
We strategically plan how colour can be merchandised in situ and integrated across the range to optimise minimum order quantities (MOQs) and enhance economies of scale, ensuring a balance between creative vision and operational efficiency.
07/08
Techpack & Blueprint
Our Tech Pack & Blueprint services provide factory-ready documentation designed to ensure a seamless and efficient sampling process. Each tech pack provides detailed specifications, along with precise material, Pantone colour, and constructional information.
Comprehensive technical 2D blueprints, include cross-sections, dimensions, and component details, ensure clarity and accuracy. These meticulously crafted resources streamline communication with factories, reducing errors and accelerating the path from concept to production.
08/08
Amendments & Corrections
We provide comprehensive development support to refine your product throughout the prototyping phase. From updating shell patterns, tooling blueprints, and pullover samples to making adjustments informed by athlete feedback, field testing, or lab data.
We can also assist with cost-streamlining changes and modifications to enhance manufacturability, ensuring your design remains both feasible and aligned with budget goals. This agile approach ensures a smoother transition from concept to market-ready product.
We can also assist with cost-streamlining changes and modifications to enhance manufacturability, ensuring your design remains both feasible and aligned with budget goals. This agile approach ensures a smoother transition from concept to market-ready product.
Your vision, our expertise, let's build the future of footwear.