Adidas Terrex _ Soft Ground Concept
A self-initiated trail running concept created for adidas TERREX, exploring how colour blocking can be used to establish a strong and recognisable product identity in the outdoor environment. The Agravic Ultra Soft Ground was envisioned as the most capable max-cushion trail shoe in the TERREX range, designed for long-distance running on wet, muddy and unpredictable terrain. The project focused on balancing comfort, protection and agility while extending the Agravic Ultra family into softer ground conditions. A key objective was to create a visual language that remains identifiable when the shoe is in use. Rather than relying on small details that disappear at speed or become obscured by dirt and wear, the design uses bold colour blocking and large-scale graphic elements to maintain recognition across varied outdoor.
